Managing Social Media Use

The blurred lines between work and recreation can pose very real threats

While social media has presented many business opportunities, it can also expose us to some serious dangers.

What people say about your business online – customers and employees alike – can have a monumental impact on your company’s reputation and cause irreparable brand damage.

But it doesn’t end there. Social media activity can have other harmful consequences too.

Consequences where you are legally liable.

Are you aware of all the different ways social media activity could damage your business?

Risks such as:

  • Breaches of confidentiality
  • Bullying
  • Sexual harassment
  • Copyright and other intellectual property infringements
  • Discrimination
  • Liability of discrimination when using social media during recruitment
  • Breach of privacy
  • Vilification
  • Defamation

This is what you can be liable for when you or your employees use social media, inside and outside of work.

Do you know what constitutes unlawful conduct and how to protect yourself if any of these laws are breached?

If you don’t, you could be left exposed to an array of legal perils.

In our eBook Managing Social Media Use 2018, we detail everything your business must address in relation to social media.

Learn, step by step, how to build and implement a social media policy that not only maximises benefits and minimises risks for your business and staff, but also follows the letter of the law.

This vital guide comes with multiple:

Tips

Receive sound, practical advice from accomplished legal experts.

Downloads

Download a legally compliant, customisable policy template that is ready to implement.

Examples

Learn what can happen in different situations and know how you can respond accordingly.

Case Law

Find out about cases that made it to court and what employers can learn from the outcomes.

Managing Social Media Use 2018 provides you with everything you need to regulate social media use and protect your business.


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